Goal 15 Life on Land
- No Poverty
- Quality Education
- Good Health and Well-being
- Climate Action
- Life on Land
Relationship with Business Orientation
Targeted poverty alleviation is a major state policy. Responding to the national call for targeted poverty alleviation, implementing poverty alleviation policies and guidelines, and carrying out poverty alleviation investment are some of the joint efforts made by enterprises to maintain the advantages of the Chinese system.
KPI of Corporate Operational Benefits
Our efforts in rural revitalization have donated RMB1.193 million from 2019 to 2021. Funds were used for transportation, water supply and electricity, and industry- and tourism-based poverty alleviation efforts for the underprivileged in remote areas.
KPI of Social/Environmental Benefits
Targeted poverty alleviation efforts in Three Regions and Three Counties and other poverty-stricken counties listed in the national anti-poverty program;


Goal 15 Life on Land
- No Poverty
- Quality Education
- Good Health and Well-being
- Climate Action
- Life on Land
Relationship with Business Orientation
Targeted poverty alleviation is a major state policy. Responding to the national call for targeted poverty alleviation, implementing poverty alleviation policies and guidelines, and carrying out poverty alleviation investment are some of the joint efforts made by enterprises to maintain the advantages of the Chinese system.
KPI of Corporate Operational Benefits
Our efforts in rural revitalization have donated RMB1.193 million from 2019 to 2021. Funds were used for transportation, water supply and electricity, and industry- and tourism-based poverty alleviation efforts for the underprivileged in remote areas.
KPI of Social/Environmental Benefits
Targeted poverty alleviation efforts in Three Regions and Three Counties and other poverty-stricken counties listed in the national anti-poverty program;
Relationship with Business Orientation
Social fairness and justice are the starting points and the ultimate goals of China's comprehensively deepening reform. Equality in education is the foundation. As a constituent element of society, enterprises need to jointly maintain fundamental policies of the state.
KPI of Corporate Operational Benefits
The Noah Foundation donated RMB408,000 in 2022 to aid education and poverty reduction endeavors in different areas.
KPI of Social/Environmental Benefits
Invest in education in poverty-stricken areas and fund education equality initiatives through CEDAR, Education for All Without Discrimination, and other programs.
Relationship with Business Orientation
Good health for all people is the foundation of sustainable development. It is also the cornerstone by which companies leverage their dynamism to achieve their goals.
KPI of Corporate Operational Benefits
A cumulative total amount of more than RMB4.4 million has been raised and donated to benefit autism as of 2022.
KPI of Social Benefits
In August 2022, continuing the Youth Charity Leadership Development Competition in 2021, the Noah Foundation held the Youth Charity Influence Summer Camp
In the end, the Youth Charity Influence Summer Camp raised RMB33,142.47 to support the rehabilitation course and procure teaching equipment for Rainbow Rain Children's Training Center and Flying Children's Enlightenment Center.
From September 7 to 9, 2022, the Noah Foundation launched a charity sale at its headquarter.
This event collected RMB43,331.21 from over 316 people.
Relationship with Business Orientation
It is the responsibility of all of humankind to focus on climate change and protect our social environment as a community with a shared future.
KPI of Corporate Operational Benefits
From 2014 to 2022, Noah planted 387,000 saxauls in “Noah’s Heart Forest” in Alxa and donated RMB 4.07 million. The saxauls cover a total area of approximately 8,287 mu, achieving sand fixation of 3.8 km2 and carbon fixation of 7,030 tons.
KPI of Social/Environmental Benefits
Joint environmental efforts with the Society of Entrepreneurs & Ecology (SEE) for 9 years
Relationship with Business Orientation
By taking care of all animal and plant species, we are taking care of ourselves. Companies should use their spare resources, energy and time to invest in social welfare.
KPI of Corporate Operational Benefits
As of the end of 2021, Noah donated a total of RMB 2.5 million to “Noah’s Ark ” Biodiversity Protection Project, and the effect was remarkable.
KPI of Social/Environmental Benefits
To make this happen, patrol teams are established to engage local forestry authorities and villagers. The Green Peafowl Habitat is also delineated for habitat protection and monitoring of natural breeding, to restore the green peafowl species. As of the end of 2022, Noah donated a total of RMB 3 million to the project, and the effect was remarkable.

