“Enriching life through the wisdom of Noah” is our mission. We are constantly innovating and making breakthroughs in our products and services. By focusing on sustainability in our daily operations and financial methodologies, we are able to support national and societal efforts at sustainability from the ecological systems in wealth management and asset management. We adhere to a company culture characterized by constant thinking, discussion and practice of sustainability.
Our values are like a "lighthouse", illuminating the way for every Noah employee. In the course of Noah’s development, we gradually established our core values. Like a lighthouse, these values guide every aspect of our employees’ work conduct. Noah hopes that every Noah employee shares these common values to move forward together in the long run and become a close, united team.