The journey has started, and we will stay the course. As a leader in the independent wealth management industry in China, Noah has a group of customers with strong social values and abundant financial resources that support us in our quest to alleviate poverty as we grow, thereby injecting deeper meaning into the financial wealth management industry at a societal and human level.
Empower Poverty Alleviation and Community Building (UN SDGs Goal 1: No Poverty)
It is the common aspiration of Noah and our customers to support and help those who are still struggling to survive and improve their living standards. When those with a strong sense of morality and abundant financial resources come together to alleviate poverty, we can help even more people! Noah actively participates in poverty alleviation and community building, invests in poverty-stricken areas and provides employment opportunities for the poor. The goal of developing local specialty industries is to breathe new life into destitute and poor communities.Our efforts in rural revitalization have donated RMB1.193 million from 2019 to 2021. Funds were used for transportation, water supply and electricity, and industry- and tourism-based poverty alleviation efforts for the underprivileged in remote areas.
1. The poverty reduction program in Guoluo, Qinghai, enabled children to truly perceive the harmony and care of the socialist nation and addressed the needs of pastoral area children at the roots of the problems.
2. The poverty reduction program in Shigatse, Tibet, supported repairing the water supply reserve system in Jiru Township. This overhaul improved water supply consistency during wet and dry seasons, with one storage handling daily usage and the other functioning as a reserve. This improvement also helped reduce electricity costs, improved local construction quality, enhanced water supply consistency, and markedly improved satisfaction among local citizens.
3. Poverty reduction project through tea cultivation in Danzhai, Guizhou, donated 30 mu of tea plantation. Under a “land claim” model, impoverished farmers could directly participate in the industry chain and earn money and respect. The program achieved targeted one-to-one poverty reduction that benefited needy rural households.
4. Noah teamed up with clients and donated three automobiles specifically to Yutian County in Xinjiang to help the local Village CPC Community improve work efficiency.
5. Espoused kindergarten support project in Duoqing Village, Duana Township, Yadong County, Shigatse, Tibet, and funded the construction of local sunshine shed to improve the education environment near the border.
Promote Equality in Education (UN SDGs Goal 4: Quality Education)
The Foundation donated a cumulative sum of RMB5.3796 million for education through poverty reduction between 2015 and 2022.
Case 1: Education for All Without Discrimination - Internet Education Support
Enoch Education, a subsidiary of Noah, launched a spiritual education course called Enoch Power, which gathered a group of volunteers dedicated to equality in education to promote educational public activities. This course enabled children in remote areas to have equal educational opportunities and receive additional comprehensive support from the Noah Charity Foundation.Noah Charity Foundation funded the Online Education Support for Counties and Villages program covering a total of 105 rural primary schools in Qingcheng county of Gansu Province.
Case 2: CEDAR - High School Student Aid
In poverty-stricken areas, as the nine-year compulsory education ends in junior high school, many junior high school graduates with outstanding performance have to dropout because they cannot afford high school tuition. In order to help these extremely financially challenged yet academically gifted students complete high school and go into university, Shanghai CEDAR Highrise Charity Foundation launched the CEDAR High School Student Aid Program. With every RMB 9,900 raised (including 9,000 in student aid and 900 in project operation fees), a financially challenged student can return to high school and continue their studies.
Case 3: Teach for China
Poverty alleviation starts with supporting education, and education is an effective measure to stop cross-generational development of poverty. As president Xi Jinping pointed out in his report at the 19th National Congress of the CPPC, “Prioritizing educational development and strengthening education are fundamental to our pursuit of national rejuvenation. We must give priority to education, further reform education, speed up its modernization, and develop a form of education that all people are satisfied with.” By supporting 18 teachers working in Dali of Yunnan Province under the Teach for China program, Shanghai Noah Charity Foundation assists in rural education development and contributes to national poverty alleviation. Noah Charity Foundation has joined together with Teach for China to focus on poverty alleviation through education.
Care for Autistic Children (UN SDGs Goal 3: Good Health and Well-being)
Harbor of Stars - Caring for Autistic Children program was initiated by the Noah Foundation in 2015 and is a public welfare program that aims to help autistic people in China.  The program is dedicated to aiding particular education institutions for autistic people, autism educators professional skills improvement, spiritual empowerment for parents of autistic children, support for rehabilitation of autistic children, employment assistance for autistic adults, and public welfare advocacy for autism. A cumulative total amount of more than RMB4.4 million has been raised and donated to benefit autism as of 2022.
In August 2022, continuing the Youth Charity Leadership Development Competition in 2021,
In the end, the Youth Charity Influence Summer Camp raised RMB33,142.47 to support the rehabilitation course and procure teaching equipment for Rainbow Rain Children's Training Center and Flying Children's Enlightenment Center.
From September 7 to 9, 2022, the Noah Foundation launched a charity sale at its headquarter.
This event collected RMB43,331.21 from over 316 people.
Support Sustainable Development (UN SDGs Goal 13: Climate Action; Goal 15: Life on Land)
In 2022, the donation by Noah was mainly used to plant 30,000 saxauls in Xipotugacha, Jilantai Town, Alxa Left Banner, which occupied around 769 mu and fixed a sandy area of over 300,000 m2 in Naogunbulage Village, Alatengchaoge Town, Alxa Right Banner. Our efforts have helped restore the region's desert ecosystem, slow down desertification, and increase the income of local herdsmen.
100 Million Suosuo Project
From 2014 to 2022, Noah planted 387,000 saxauls in "Noah's Heart Forest" in Alxa, amounting to a total donation of RMB 4.07 million. The saxauls cover a total area of approximately 8,287 mu, achieving sand fixation of 3.8 square kilometers and carbon fixation of 7,390 tons.
Noah’s Ark Biodiversity Protection Project
To make this happen, patrol teams are established to engage local forestry authorities and villagers. The Green Peafowl Habitat is also delineated for habitat protection and monitoring of natural breeding, to restore the green peafowl species. As of the end of 2021, Noah donated a total of RMB 3 million to the project, and the effect was remarkable.
In 2022, the SEE Alxa Southwest Project Center, continued its daily patrol and monitoring. In June, 17 young peacocks were monitored to be born in two green peacock conservation areas. At the same time, on February 20, 2022, it concluded the agreement with the community near the green peacock conservation area in Eshan County, Yuxi City to rent 1,422 mu eucalyptus forest for 20 years. The forest will be used to protect the green peacock and restore the ecological environment of habitats.
The journey has started, and we will stay the course. As a leader in the independent wealth management industry in China, Noah has a group of customers with strong social values and abundant financial resources that support us in our quest to alleviate poverty as we grow, thereby injecting deeper meaning into the financial wealth management industry at a societal and human level.
Empower Poverty Alleviation and Community Building (UN SDGs Goal 1: No Poverty)
It is the common aspiration of Noah and our customers to support and help those who are still struggling to survive and improve their living standards. When those with a strong sense of morality and abundant financial resources come together to alleviate poverty, we can help even more people! Noah actively participates in poverty alleviation and community building, invests in poverty-stricken areas and provides employment opportunities for the poor. The goal of developing local specialty industries is to breathe new life into destitute and poor communities.Our efforts in rural revitalization have donated RMB1.193 million from 2019 to 2021. Funds were used for transportation, water supply and electricity, and industry- and tourism-based poverty alleviation efforts for the underprivileged in remote areas.
1. The poverty reduction program in Guoluo, Qinghai, enabled children to truly perceive the harmony and care of the socialist nation and addressed the needs of pastoral area children at the roots of the problems.
2. The poverty reduction program in Shigatse, Tibet, supported repairing the water supply reserve system in Jiru Township. This overhaul improved water supply consistency during wet and dry seasons, with one storage handling daily usage and the other functioning as a reserve. This improvement also helped reduce electricity costs, improved local construction quality, enhanced water supply consistency, and markedly improved satisfaction among local citizens.
3. Poverty reduction project through tea cultivation in Danzhai, Guizhou, donated 30 mu of tea plantation. Under a “land claim” model, impoverished farmers could directly participate in the industry chain and earn money and respect. The program achieved targeted one-to-one poverty reduction that benefited needy rural households.
4. Noah teamed up with clients and donated three automobiles specifically to Yutian County in Xinjiang to help the local Village CPC Community improve work efficiency.
5. Espoused kindergarten support project in Duoqing Village, Duana Township, Yadong County, Shigatse, Tibet, and funded the construction of local sunshine shed to improve the education environment near the border.
Promote Equality in Education (UN SDGs Goal 4: Quality Education)
The Foundation donated a cumulative sum of RMB5.3796 million for education through poverty reduction between 2015 and 2022.
Case 1: Education for All Without Discrimination - Internet Education Support
Enoch Education, a subsidiary of Noah, launched a spiritual education course called Enoch Power, which gathered a group of volunteers dedicated to equality in education to promote educational public activities. This course enabled children in remote areas to have equal educational opportunities and receive additional comprehensive support from the Noah Charity Foundation.Noah Charity Foundation funded the Online Education Support for Counties and Villages program covering a total of 105 rural primary schools in Qingcheng county of Gansu Province.
Case 2: CEDAR - High School Student Aid
In poverty-stricken areas, as the nine-year compulsory education ends in junior high school, many junior high school graduates with outstanding performance have to dropout because they cannot afford high school tuition. In order to help these extremely financially challenged yet academically gifted students complete high school and go into university, Shanghai CEDAR Highrise Charity Foundation launched the CEDAR High School Student Aid Program. With every RMB 9,900 raised (including 9,000 in student aid and 900 in project operation fees), a financially challenged student can return to high school and continue their studies.
Case 3: Teach for China
Poverty alleviation starts with supporting education, and education is an effective measure to stop cross-generational development of poverty. As president Xi Jinping pointed out in his report at the 19th National Congress of the CPPC, “Prioritizing educational development and strengthening education are fundamental to our pursuit of national rejuvenation. We must give priority to education, further reform education, speed up its modernization, and develop a form of education that all people are satisfied with.” By supporting 18 teachers working in Dali of Yunnan Province under the Teach for China program, Shanghai Noah Charity Foundation assists in rural education development and contributes to national poverty alleviation. Noah Charity Foundation has joined together with Teach for China to focus on poverty alleviation through education.
Care for Autistic Children (UN SDGs Goal 3: Good Health and Well-being)
Harbor of Stars - Caring for Autistic Children program was initiated by the Noah Foundation in 2015 and is a public welfare program that aims to help autistic people in China.  The program is dedicated to aiding particular education institutions for autistic people, autism educators professional skills improvement, spiritual empowerment for parents of autistic children, support for rehabilitation of autistic children, employment assistance for autistic adults, and public welfare advocacy for autism. A cumulative total amount of more than RMB4.4 million has been raised and donated to benefit autism as of 2022.
In August 2022, continuing the Youth Charity Leadership Development Competition in 2021,
In the end, the Youth Charity Influence Summer Camp raised RMB33,142.47 to support the rehabilitation course and procure teaching equipment for Rainbow Rain Children's Training Center and Flying Children's Enlightenment Center.
From September 7 to 9, 2022, the Noah Foundation launched a charity sale at its headquarter.
This event collected RMB43,331.21 from over 316 people.
Support Sustainable Development (UN SDGs Goal 13: Climate Action; Goal 15: Life on Land)
In 2022, the donation by Noah was mainly used to plant 30,000 saxauls in Xipotugacha, Jilantai Town, Alxa Left Banner, which occupied around 769 mu and fixed a sandy area of over 300,000 m2 in Naogunbulage Village, Alatengchaoge Town, Alxa Right Banner. Our efforts have helped restore the region's desert ecosystem, slow down desertification, and increase the income of local herdsmen.
100 Million Suosuo Project
From 2014 to 2022, Noah planted 387,000 saxauls in "Noah's Heart Forest" in Alxa, amounting to a total donation of RMB 4.07 million. The saxauls cover a total area of approximately 8,287 mu, achieving sand fixation of 3.8 square kilometers and carbon fixation of 7,390 tons.
Noah’s Ark Biodiversity Protection Project
To make this happen, patrol teams are established to engage local forestry authorities and villagers. The Green Peafowl Habitat is also delineated for habitat protection and monitoring of natural breeding, to restore the green peafowl species. As of the end of 2021, Noah donated a total of RMB 3 million to the project, and the effect was remarkable.
In 2022, the SEE Alxa Southwest Project Center, continued its daily patrol and monitoring. In June, 17 young peacocks were monitored to be born in two green peacock conservation areas. At the same time, on February 20, 2022, it concluded the agreement with the community near the green peacock conservation area in Eshan County, Yuxi City to rent 1,422 mu eucalyptus forest for 20 years. The forest will be used to protect the green peacock and restore the ecological environment of habitats.